
Did you know?
74% of users leave a website because of its design
74% of users leave a website because of its design
Don't let potential clients slip away from your grasp due to mediocre design.

Did you know?
74% of users leave a website because of its design
Don't let potential clients slip away from your grasp due to mediocre design.
Most designs today still fail to deliver results
Most designs today still fail to deliver results
To create truly powerful products, it's important to understand user psychology. After all, a successful interface is one that is hard to refuse.
Over 15 years in design, I've seen dozens of projects that "looked great" but didn't work. The reason is the lack of connection between business goals and user behavior.

That's why I created a collection of 100 key UX laws and principles that help create interfaces that actually work.
It will be useful for designers, product managers, marketers, developers and SMM specialists – anyone who works with digital products and wants to think strategically.

That's why I created a collection of 100 key UX laws and principles that help create interfaces that actually work.
It will be useful for designers, product managers, marketers, developers and SMM specialists – anyone who works with digital products and wants to think strategically.

That's why I created a collection of 100 key UX laws and principles that help create interfaces that actually work.
It will be useful for designers, product managers, marketers, developers and SMM specialists – anyone who works with digital products and wants to think strategically.

That's why I created a collection of 100 key UX laws and principles that help create interfaces that actually work.
It will be useful for designers, product managers, marketers, developers and SMM specialists – anyone who works with digital products and wants to think strategically.
What exactly you get in the collection
What exactly you get in the collection
The collection is divided into 10 thematic sections that will help you solve key challenges in design, marketing and product development.
Each section contains: UX laws with brief explanations and examples of real application in interfaces.
Because knowing the principle is one thing. But knowing how to apply it in your product so that it works for results – that's completely different.
The collection is divided into 10 thematic sections that will help you solve key challenges in design, marketing and product development.
Each section contains: UX laws with brief explanations and examples of real application in interfaces.
Because knowing the principle is one thing. But knowing how to apply it in your product so that it works for results – that's completely different.
Fundamentals of Cognitive Interaction
Fundamentals of Cognitive Interaction
To make the interface intuitive – reduce the cognitive load on the user and simplify decision-making.
To make the interface intuitive – reduce the cognitive load on the user and simplify decision-making.



Visual Perception and Focus of Attention
Visual Perception and Focus of Attention
Make what's important noticeable. These principles help control attention through contrast, visual cues and composition.
Make what's important noticeable. These principles help control attention through contrast, visual cues and composition.



Psychology of Decision Making
Psychology of Decision Making
Understand how users make decisions and influence them through persuasion, bias and context.
Understand how users make decisions and influence them through persuasion, bias and context.



Engagement and Motivation
Engagement and Motivation
Increase engagement and desire to return: use dynamics effects, rewards and internal triggers.
Increase engagement and desire to return: use dynamics effects, rewards and internal triggers.



Emotional Design
Emotional Design
Build attachment through emotions: create experiences that people want to remember and products they want to share.
Build attachment through emotions: create experiences that people want to remember and products they want to share.



Principles of Efficiency
Simplify interaction. Minimize confusion. Present information exactly as the brain understands it.
Simplify interaction. Minimize confusion. Present information exactly as the brain understands it.



Behavioral Economics
Behavioral Economics
Guide choice: influence decisions through obligation effects, reciprocity, scarcity and benefits.
Guide choice: influence decisions through obligation effects, reciprocity, scarcity and benefits.



Social Influence
Social Influence
Show that the user is not alone. Use social proof, group thinking effects and public behavior.
Show that the user is not alone. Use social proof, group thinking effects and public behavior.



Cognitive Biases and Self-Perception
Avoid thinking errors and design interfaces that don't distort user perception.
Avoid thinking errors and design interfaces that don't distort user perception.



Time and Behavior Management
Time and Behavior Management
Build habits, optimize timing, guide user focus through time and expectation effects.
Build habits, optimize timing, guide user focus through time and expectation effects.



Examples of Laws
Examples of Laws
Examples of Laws
Examples of Laws

Pricing
Pricing
Pricing
These UX principles will help you create interfaces that work. Learn, test and implement this knowledge to increase the effectiveness of your projects.
These UX principles will help you create interfaces that work. Learn, test and implement this knowledge to increase the effectiveness of your projects.
Who this collection is must-have:
Для кого збірка мастхев:
You create digital products: design, text, marketing or product
You create digital products: design, text, marketing or product
You want to understand user psychology, not just make it "pretty"
You need a solid foundation for decisions that you can argue to your team
You need a solid foundation for decisions that you can argue to your team
You work with interfaces where conversions and retention matter
You work with interfaces where conversions and retention matter
You want to systematically organize UX knowledge without water and chaos
You want to systematically organize UX knowledge without water and chaos
It's important for you to quickly apply principles in your projects
It's important for you to quickly apply principles in your projects
You want to create interfaces that are remembered and sold
You want to create interfaces that are remembered and sold
In the premium:
100 UX laws with explanations, focused on interfaces
100 UX laws with explanations, focused on interfaces
Examples and recommendations for applying each principle
Examples and recommendations for applying each principle
Access to future updates and additions
Access to future updates and additions
Free consultation on implementing in your product
$9.90
$49
Only $0.09 for each UX law that will help you avoid costly mistakes for decades and hundreds of thousands
-80%
limited price
-80%
limited price

Pricing
These UX principles will help you create interfaces that work. Learn, test and implement this knowledge to increase the effectiveness of your projects.
Для кого збірка мастхев:
You create digital products: design, text, marketing or product
You want to understand user psychology, not just make it "pretty"
You need a solid foundation for decisions that you can argue to your team
You work with interfaces where conversions and retention matter
You want to systematically organize UX knowledge without water and chaos
It's important for you to quickly apply principles in your projects
You want to create interfaces that are remembered and sold
In the premium:
100 UX laws with explanations, focused on interfaces
Examples and recommendations for applying each principle
Access to future updates and additions
Free consultation on implementing in your product
$9.90
$49
Only $0.09 for each UX law that will help you avoid costly mistakes for decades and hundreds of thousands
-80%
limited price




You can also buy my design systems handbook
You can also buy my design systems handbook
You can also buy my design systems handbook
You can also buy my design systems handbook
Where I describe in detail how to create design systems from scratch
Where I describe in detail how to create design systems from scratch
Where I describe in detail how to create design systems from scratch
Questions or suggestions? Contact me:
Questions or suggestions? Contact me:
© Dissi.Design, 2025. All rights reserved.
© Dissi.Design, 2025. All rights reserved.